Translating the content of everything related to your brand is currently a must. It is not only about translating advertising texts, but also everything that adds value to your clients or costumers. In this article, you will learn about the advantages of translating the instructions of a product. We will also provide you with some tips to do this successfully.
The importance of translating everything related to your product or service.
If you click here, you can read about the importance of internationalizing your content. However, this time we want to be a little more specific and tell you about the translations of instructions. In the world of translations, we have technical and commercial translations, which are those that are done to speed up or improve the logistics of a product or service.
If your brand is offering a product or service that has instructions, it would be wise for those to be translated. Why? Well, we will tell you right now.
Why translate product instructions?
Products and some services need instructions that your customers need to be aware of. Instructions are important because they allow the customer to get the most out of the product they have decided to purchase.
Translating instructions brings many advantages to your business, that we will detail below.
Advantages of translating product instructions
When you translate product instructions, you guarantee to meet the needs of a much wider audience. You no longer only serve one market, but you can expand into many others.
Remember that instructions are always important because they allow the customer to find out more about the use of your product or service.
Moreover, when instructions are translated, it ensures that there are no mistakes in the use and handling of a product. A customer from a country or language other than your own will be grateful if the instructions are in a language they can read. This way, you also gain a good reputation.
In summary, the benefits of translating product instructions are:
- You expand the scope of your product
- You can satisfy and conquer new markets
- You guarantee a satisfactory experience for your consumer
- You reduce risks and avoid inconveniences for the consumer
- You improve the reputation of your product and your brand
How should a product’s instructions be translated?
As we have said before, translating is not something that should be done frivolously, although it does not have to be complicated either. It is simply a matter of doing things the right way to get the expected results.
Do you want to know the correct way to translate the instructions of your product? We tell you the same.
Study your market
The first important thing to do is to assess your market to know into which languages you are going to translate the instructions. This means first studying your current market and then assessing those you would like to reach.
Once you have studied your market, it is necessary to do some planning. In that planning you must define objectives, goals to be met both in the medium and long term. Translating the instructions of your product offers many advantages to your brand, so it is essential to plan accordingly.
Hire a professional agency
As we have said before, robots are a great advantage, but they can never exceed a translation done by a professional human translator. When hiring a professional agency to translate your product instructions, you have these advantages:
- It allows you to empathize with the consumer
- Avoid contextualization errors
- You get overall more accurate and thus better results
If you want to know how to hire the best translation agency, the one that best suits your objectives, read this article: How to choose your most suitable translation agency.
Once you have planned your strategies, hired an agency and translated the instructions for your product, there is still a long way to go. Sometimes we have an idea in mind, but things can turn out in a completely different way. In those cases, it is always best to review how things are going and determine what it is that can be improved.
Translating product instructions can be greatly beneficial economically speaking. Make sure to always achieve the best results and get the most out of your product and your brand.
Which products need to have their instructions translated?
Every product requires its instructions to be translated if what you wish to achieve is a wider reach and conquer new markets. However, when it comes to translating instructions, there are some products that need it more than others.
Here are some examples of the instructions that are most widely translated today:
- Drug indications
- Cooking Recipes
- User manuals
If you wish to read a bit more about the relevance of translating instructions, please read this interesting article: Product Labelling Requirements: What You Need To Know
Lastly, a reminder: All products benefit from having their instructions translated. It is just a matter of studying your market, setting your objectives and hiring the best agency to achieve your goals.Contact us for whatever question you have!