Find out everything you need to know about the importance of SEO when translating your website, especially if you have an online business or company.

The importance of SEO in business content translation

SEO is one of the most important factors in the translation of content today. This goes from social media content to what is offered by companies that are consolidated on websites that have already positioned themselves.

Positioning is very important for any online business. Attracting customers through google searches is considered one of the most common objectives of websites offering products and services.

Whether directly or indirectly, being well positioned leads sooner rather than later to conversions that at a later stage may even represent more than just sales. SEO can even help build fortified relationships that ultimately result in regular long-term customers.

Here’s the thing: SEO in the original language is one thing, and what happens with it in the translated version is another. If you are interested in knowing everything you need to know about how to translate your content without affecting your SEO but rather boost your ranking, you’ve come to the right place.

Here we will tell you everything you need to know, so that the translation of your website is not only correct and pleasing to the reader, but also boosts your SEO.

¿Why it is wise to translate your content?

There must be more than 100 advantages to translating your website content. The internationalization of your business should give you an idea of why it is extremely important to translate your content.

When translating your content, you can reach more users from different parts of the world. At this point it is perhaps no longer necessary to point out that more users can be turned into more customers.

To learn more about the importance of internationalizing your website, be sure to read the other articles in this blog that are always focused on providing the most valuable content on the advantages of translating a website and all the digital content of your brand.

SEO is key in all content

Yes, I’m sure you already know that part of SEO is based on keywords that must appear in your content and that those are the ones that will help you better position your website. The reason for this is that these serve the search needs of users online.

However, it is important to begin by clarifying that SEO is not just about keywords, as there are a whole series of factors that must be considered and those can be just as important as keywords.

Now, with that said, keywords are equally important that you must know how to take them into account during translation. Sometimes, keywords can have compatibility problems with the result of a translation, and if this work is not carried out by an expert, things may happen that you are going to regret a lot.

SEO in translations

Now, knowing that SEO is something quite tricky, it is good for you to know why it is even more so in translations. Certainly, the keywords of a niche in one language can and should vary when translated into another language.

The real problem lies in the fact that as translations are not textual codifications and need interpretation and contextualization, the same happens with SEO but in even more complex ways.

There are many factors that influence a translation for SEO purposes, starting with the fact that keywords are not only translated with a particular culture and dialect of a different language in mind, but also with a search intent of the geographic area to which the text of the website to be translated is directed. Here you can find an interesting from Quora stating the importance of translations for SEO.

SEO advantages of translating your website correctly

Obviously the goal of translating your website is to be able to internationalize what you offer. It really doesn’t matter if it’s a product or a service, or maybe a non-profit operation.

Whatever you do, when trying to take it a step further, you need to translate, and to do everything correctly, the translation needs to be done by an expert in the field so that the SEO doesn´t get affected negatively. On the contrary, there are many positive repercussions and for the whole to be even better than it already is in the original language.

Among the advantages of translating your website and your content in general with SEO objectives in mind, are:

  • Better international positioning
  • Increased visibility to foreign clients
  • Guarantees an effective flow of web traffic
  • You gain access to a wider and more diverse target audience
  • Increased conversion opportunities

How does one correctly translate a website with SEO in mind?

It is as simple as hiring a professional translation agency. Gone are the days of classic translators who do not understand digital marketing.

Right now, what a company who seeks to reach more clients in other countries and other languages needs is an expert who can:

  • Translate content with an accurate interpretation and context adequacy.
  • Translate keywords with a focus on key word research
  • Implement content localization in an outstanding manner

And as well as these characteristics, there are many others, typical of professionals who not only handle languages extremely well, but also the most important SEO strategies.

At Orion Translations we´ll be more than happy to help you with your SEO efforts.

Contact us today for a quote!

Click here to read the following interesting article: Cost of Translation Services

Share This