Adequate audiovisual translation is not an easy task, but it is not impossible either. By hiring professional dubbing and voice-over artists, you can translate videos from your website and boost your sales.
You want to know more? Well keep reading that this is for you.
Audiovisual translation
Audiovisual translation can be defined as the decoding and interpretation of content in audio and/or video format. This content may be advertising, informative or of various kinds.
Translating the audiovisual content of your website is important because it helps you to internationalize your brand. Click here to learn more about the importance of internationalizing your content.
Now let’s look at the different types of audiovisual translation and how they can help you internationalize your content.
Types of audiovisual translation
There are different types of audiovisual translation, all of which vary according to the nature of the content and objectives.
Dubbing
Dubbing is the type of translation in which the voices of the actors in their original language are replaced by others in the language of the new audience for whom the content is intended.
A classic example of dubbing are Hollywood movies. Most of these films are produced in the United States with North American actors. When these films aim to enter other markets, they are released dubbed in the language of that market.
To provide a more recent example, consider the movie “No Way Up”. This film was originally produced in Portuguese and when it aimed to enter the English-speaking market, the voices of the original actors were replaced by English-speaking actors for the dubbed version.
And then there is Love, Divided. This is a Spanish film dubbed into English for release in English-speaking markets. The story revolves around a young pianist preparing for an audition and a game inventor who can only concentrate in complete silence. They live in the same flat, separated by a paper-thin wall. The question is, will they learn to live in harmony with each other? And will romance blossom through the wall? This is a great example of how dubbing allows audiences from different linguistic backgrounds to enjoy the same film.
Subtitled
Subtitling is the second type of audiovisual translation and is perhaps less difficult to achieve than dubbing. This type of translation of audiovisual content consists of preserving the original audio, while adding subtitles that translate the content of the video.
Subtitling is also very common in movies, and its execution is usually carried out through software that is programmed for it.
Types of dubbing
Now, since dubbing is the type of audiovisual translation that this article deals with, now we will tell you about the different types in existence.
Classic
Classic dubbing is the one we find most often. In this type of dubbing, the original voice is completely replaced by another in the language of the target audience. This type of dubbing can only be carried out by professionals and when it is done this way, the results are of a high level.
Voiceover
This type of dubbing is the most frequent in some interviews and documentaries. The original audio is preserved in the voiceover but is overshadowed by the translated audio. In other words, here we can see a person speaking English at a very low volume whereas the main audio is the voice translated into Spanish, or vice versa.
Free comment
This type of audiovisual translation is independent of the original sound. It is dubbing in which the announcer provides commentary that does not depend on the original audio. It is very common in sports broadcasts or other live productions.
Simultaneous interpreting
This kind of dubbing is seen, for example, in live broadcasts. When a person is interviewed in a language and an interpreter translates what that person says live. The Oscars ceremony is a great example of this.
Benefits of audiovisual translation for dubbing
As we have already told you before, audiovisual translation for dubbing is perhaps the most complex type of translation. However, complex does not have to be complicated. In fact, audiovisual translation for dubbing is considered one of the most professional ones in existence today.
Let’s look at the benefits:
Better reach
As you know, when you translate your audiovisual content it is possible to reach many different markets. The advantage of professional dubbing is that when it is done by the right people, it is generally of the highest quality.
If you want to know how to choose your most suitable translation agency, read this article that objectively clarifies several details about it.
In short, doubling the audiovisual content of your brand allows you to reach all types of audiences. However, it is preferably done with a professional agency. In the next section we will explain the reasons.
Better reputation
If you do your dubbing in a professional way, your target audience will thank you for it. Only true professionals are capable of dubbing successfully and accurately.
If dubbing is done by inexperienced people without the necessary knowledge, the results can be very negative. For example, if you are targeting Mexico with your content and you hire a Spanish speaker/translator, it is very likely that the Mexican audience will not be satisfied with the result.
Types of audiovisual content that companies should translate
Chances are you are reading this article as you are interested in translating your content to get effective business results.
Here are the different types of audiovisual content you need to dub to reach a wider audience in an effective and successful way.
Video Advertising
In today’s digital landscape, businesses of all sizes are using platforms such as Google Ads and social media advertising. These platforms offer paid advertising that increases visibility across the internet.
If your video ad is targeting an audience that speaks a different language, it’s vital to have it professionally dubbed. This will make sure that your content is understood by your audience regardless of their language, increasing engagement and conversions.
Informative content
Not only advertising needs to be dubbed, but also any other type of content such as informational. For example:
- DIY videos
- Videos of valuable content
- Presentations with infographics
Any content whose main format is audiovisual
There is online content that is mainly audiovisual in format. This means that they are not online businesses that add audio-visual content, such as advertisements or an information campaign.
In this case we are talking about those brands whose content is purely audiovisual, such as:
- YouTube channels
- Podcast
- Tik Tok
In summary, dubbing your audiovisual content is a very good idea to internationalize your content. However, you need to hire true professionals in order to achieve the very best results. If not, the consequences could be truly detrimental.
Click here to read more about the importance of dubbing in corporate videos.
Interested in translating your audiovisual content?