E-commerce translation that converts like the original
Product content, checkout flows and marketplace listings adapted per market, with keywords researched and catalog volume priced through memory.
E-commerce translation adapts online stores for new markets: product content, categories, checkout and transactional emails, plus marketplace listings, with keywords researched per country and conventions localized. Orion Translations translates stores and catalogs in more than 25 languages, with volume priced through translation memory and updates costing a fraction of first passes.
Shoppers forgive nothing at the checkout
A browsing shopper tolerates quirks; a paying one does not. Shipping terms that read oddly, size guidance that half-translates, a returns policy in stiff foreign phrasing: each is a reason to abandon at exactly the moment money changes hands. Store translation is conversion work wearing language clothes.
We translate stores the way merchandisers think: persuasive copy adapted by market, trust content polished hardest, catalog volume processed economically through memory, and search terms mapped to what buyers in each country actually type into the search box.
The store, layer by layer
| Layer | Treatment | Why it matters |
|---|---|---|
| Product titles and descriptions | Adapted + keyword-mapped | Findability and desire |
| Categories, filters, navigation | Consistent termbase | Shoppers navigate by vocabulary |
| Checkout, shipping, returns | Native-polished | Conversion decides here |
| Transactional emails | Adapted flows | Post-purchase trust |
| Marketplace listings | Per-platform limits and rules | Amazon fields differ per locale |
How much does store translation cost?
Per word with catalog economics: repeated fragments across SKUs are translated once and reused, so large catalogs land far below naive word-count estimates and seasonal updates are cheap. Export a representative catalog slice to [email protected] and the quote, fixed and per language, arrives within one business day with the memory savings shown explicitly.
Spanish e-commerce: one store or two Spanishes?
Spain and Latin America shop in different Spanish: garment names, sizing vocabulary and payment expectations diverge. One European store usually runs Castilian; regionally split stores or marketplace presences earn per-variant content, the same decision framework as our into-Spanish desk applies everywhere.
The store's supporting cast
Stores grow ecosystems: SEO landing content through the SEO translation agency, campaigns through advertising translation, social through social content translation, and the corporate site around it via website translation services, one glossary keeping product names identical everywhere they appear.
Every market shopping in its own language, checking out with confidence.
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Frequently Asked Questions
- Adapting an online store for other markets: product titles and descriptions, category and filter names, checkout and transactional emails, reviews policy content and marketplace listings, with per-market keywords researched and units, sizes and currency conventions localized. The goal is a store that sells natively, not one that reads imported.
- Per word with strong translation memory leverage: product catalogs repeat structurally (materials, care instructions, size text), so effective rates fall quickly below headline pricing and new-season updates cost a fraction of the first pass. Catalog export to the quote form gets a fixed per-language price within one business day.
- Yes, within each marketplace’s field limits and style rules: titles, bullets, descriptions and backend search terms, researched per market rather than translated, because shoppers type different words in different countries. Listings arrive upload-ready per locale.
- Structurally: catalog exports (CSV, Shopify, WooCommerce, PIM feeds) processed with memory and termbase, repeated fragments translated once, brand and material vocabulary locked, and human attention concentrated on the copy that persuades. Volume is the normal case in e-commerce, and the workflow is built for it.
- Checkout and trust content: shipping, returns, size guidance and payment pages are where hesitant buyers decide, and where clumsy language costs conversions directly. Product poetry matters, but a checkout that reads native is the highest-ROI translation in the store.
- Yes: one glossary and voice guide per language covers the store, the paid campaigns and the social calendar, so the promise in the ad matches the product page and the caption. Fragmented vendors are how brands end up arguing with themselves across channels.
- Follow your data: where do orders, sessions and abandoned checkouts already come from? For most of our clients the first waves are Spanish (variant chosen deliberately), French, German and Italian, and we advise honestly when a market’s volume does not justify the spend yet.